Digital Marketing
HUB Integrated Marketing Agency
Full Credential Description
HUB HUB Textile House, Holly Park Mills, Woodhall Road, Calverley, Leeds, LS28 5QS [email protected] 0113 239 6420 Home Our Services Our Work Our Clients HUB Studios About Us Careers News Contact Smyths Toys Bringing Christmas magic to life with Smyths Toys Smyths Toys have hundreds of stores up and down the UK and an enviable online presence, but their seasonal printed catalogues are still a vital element of their customer experience. Remember the days of circling your favourite toys in the catalogues at Christmas? We do - which is why we were super giddy when Smyths Toys asked us to inject a little Christmas magic into their 2024 winter catalogue. Service Photography, Video, TV & Film & Editing Sector Retail Challenge Smyths’ Toys’ hero products needed to intrigue and excite both children and their parents, ensuring they ended up at the top of Christmas lists across the UK. The brief? Six hero products needed to be styled, art-directed and captured on film. Standing out from the competition was a non-negotiable, as these products were up against some pretty big brands: Hello Kitty. Vtech. Carerra. Not only that, but the promotional videos would be used in France, Germany and central Europe too, giving us a pretty diverse audience to delight. With only a three-month window between Smyths Toys choosing their hero products and the catalogue going to print, our timeframes were pretty tight. We needed to plan, shoot and edit the assets in record time to make the deadline. HUB got the memo and we went straight to work. Solution First things first – putting ourselves in the shoes of a primary school-aged child. Remembering what it is that gets curiosity stirring and excitement building. What makes toys jump off the page and into the hearts and minds of children everywhere. We started by scamping the concepts, ensuring the products were big, shiny, and centre focus – all the time keeping in mind that these images needed to be as alluring as the brand photography they would sit beside in the Smyths Toys catalogue.
Measurable Results
Successful delivery of comprehensive photography campaign for major toy retailer, achieving enhanced product presentation and brand engagement through professional creative services and strategic visual marketing approach.