Digital Marketing
KW Marketing
Full Credential Description
From their iconic Giant Bottles to their festive Advent Houses and beloved Pop-At-Home Kits , Popcorn Kitchen is a brand we’ve helped scale season after season. But Q4 2024? That’s when things really took off. With Christmas as their biggest sales window, Popcorn Kitchen came to us with one clear goal: “Let’s make this our biggest quarter ever.” And they did, with 289% revenue growth, 268% more orders, and a customer base that nearly tripled in just 90 days. We saw similarly standout results with another long-standing client. See how The Cornish Cheese Co smashed their Q4 targets too . Here’s how we helped them get there. The challenge: Big ambitions, short window Popcorn Kitchen had three clear targets in Q4 2024: Explode online sales during the peak gifting season Bring in new customers (not just repeat buyers) Build a scalable customer list to future-proof growth into 2025 And they needed it all without wasting spend or missing key delivery cut-offs in the most competitive quarter of the year. We needed a full-funnel strategy that delivered on performance and profit. A campaign that didn’t just look good, but drove serious results. The strategy: Full-service digital marketing that did the heavy lifting As Popcorn Kitchen’s digital marketing partner, we activated a joined-up campaign across Meta Ads (Facebook and Instagram), email marketing, and social media, underpinned by live performance tracking and weekly optimisations. Here’s what we implemented: 1. Meta Ads that knew how to sell We ran highly targeted Meta campaigns across Facebook and Instagram, focusing on key gifting products like the Giant Sweet & Salt Bottle, Pop-At-Home Kits, and the full Christmas Collection.