Digital Transformation
dxw Digital Agency
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Skip to main content Supporting low income families during a cost-of-living crisis Alexandra Rose Charity Categories: Charity Transformation By joining up the process and bringing it online, Alexandra Rose has been able to support more families than ever before Alexandra Rose asked dxw family-member Neontribe to help them reach more families in support of their mission to alleviate food poverty Alexandra Rose is a national charity that works to alleviate food poverty by giving families access to fresh fruit and veg. Since 2014, they’ve been providing support to thousands of families and children through their Rose Vouchers. Families redeem vouchers locally for healthy and affordable food, helping children get a better start. Demand for vouchers has been increasing and the charity’s organisational model has been continuing to evolve as it strengthens the systems and assets it needs to deliver its mission. They asked dxw family member Neontribe to help them reach more families around the country by freeing up time spent administering a heavily manual process to grow the project. Outcome By joining up the process and bringing it online for everyone involved, Alexandra Rose has been able to support more families than ever before and meet the increasing need for access to fresh fruit and veg. Last year, Alexandra Rose reached a new milestone of 2 million Rose Vouchers distributed and spent with 58 different market traders and greengrocers. Representing a significant increase in th...