Management Consulting

Adel Tan, Senior Director of Compensation & Benefits in Asia Pacific at LinkedIn, highlighted the unique challenges faced by multinational companies in the APAC region regarding rising medical plan costs. HR leaders are under pressure to optimize benefits utilization while adhering to budget constraints. To address these issues, LinkedIn has taken innovative steps to rationalize its insurance and health plans, ensuring that the benefits provided are meaningful to employees. For instance, LinkedIn now offers coverage for newborns from day one and has introduced benefits for sensitive topics such as suicide, demonstrating a commitment to addressing employee needs without increasing overall spending. One of the tailored solutions LinkedIn implemented is the ‘Your Parental Journey’ initiative, which reimagines existing benefits to align with various stages of an employee's parenting experience. This program is designed to respond to life events that trigger HR inquiries, thereby providing support at critical moments in employees' lives. By presenting benefits in a way that resonates with employees' personal situations, LinkedIn aims to enhance engagement and inclusivity. To further drive engagement and increase benefits uptake, LinkedIn has diversified its communication strategies. This includes gamification elements and a wellness reward platform that offers various incentives, such as fitness equipment and pet supplies. The company conducts biannual employee surveys to assess the effectiveness of their communication channels, ensuring that employees are aware of and utilizing the benefits available to them. Through these innovative approaches, LinkedIn aims to maximize the impact of its benefits offerings while effectively managing costs, ultimately fostering a healthier and more engaged workforce.