Management Consulting
Aon
Full Credential Description
The Ladies Professional Golf Association (LPGA) faced challenges in accurately assessing the talent potential of its players, particularly new professionals whose on-course results did not always reflect their true capabilities. To address this issue, the LPGA implemented Aons ADEPT-15 personality assessment technology, which employs a scientific, trait-led approach to evaluate the core behaviors necessary for success in golf. This assessment allowed the LPGA to create Success Profiles for its top players, enabling a deeper understanding of each athlete's strengths and areas for improvement. The tailored solution involved crafting personalized action plans for players based on the insights gained from the ADEPT-15 assessments. Players worked closely with the athlete development team to identify their untapped potential and were connected with resources tailored to their unique needs. This data-driven approach not only enhanced player engagement but also fostered resilience, as athletes recognized a clear pathway for continuous improvement. Since the program's inception, the LPGA has observed a direct correlation between player development off the course and success on the course. The insights gained from the assessments have empowered players to shift from a results-oriented mindset to a process-oriented one, focusing on long-term growth and development. The LPGA's ability to personalize development resources based on objective data has significantly improved the support provided to players at every stage of their careers, ultimately leading to enhanced performance and success in competitions.