Management Consulting

Morrisons, the fourth largest supermarket chain in the UK, faced significant challenges related to the implementation of new food safety measures as they moved towards reducing single-use plastics (SUP). In May 2018, the company announced a policy allowing customers to bring their own containers for purchasing fresh fish and meat. This initiative was part of a broader strategy to eliminate plastic straws, cotton buds, and single-use carrier bags, as well as to introduce water fountains in stores. However, this shift raised concerns about potential microbial contamination from customers' containers, which could lead to serious health risks and business interruptions. To address these niche issues, Aon provided tailored solutions by discussing the potential repercussions of using contaminated containers with their insurer partners. They emphasized the importance of establishing strict protocols for serving meat and fish, including ensuring that utensils do not touch customers' containers and are thoroughly cleaned between uses. Aon also suggested alternative methods for serving products, such as using paper or recyclable containers before transferring to customers' containers, to mitigate contamination risks. As a result of these proactive measures, Morrisons was able to enhance its food safety protocols while aligning with consumer demand for environmentally friendly practices. This not only helped the supermarket chain to maintain compliance with health standards but also positioned them favorably in the market as a leader in sustainability. The initiative contributed to a positive public perception and potentially increased customer loyalty among environmentally conscious consumers, reflecting a growing trend where 72% of millennials are willing to pay more for products from companies committed to social and environmental impact.