Management Consulting
Aon
Full Credential Description
In a recent collaboration between Aon and the LPGA Tour, a case study was conducted to address specific challenges faced by professional female golfers, particularly in the areas of mental resilience, dropout rates, and diversity. The LPGA sought a data-driven solution to enhance athlete development and performance, recognizing that while physical skills are crucial, mental attributes significantly influence success in high-pressure situations. Aons approach involved creating success profiles that linked personality traits and behaviors to high performance, allowing for a more nuanced understanding of each athlete's strengths and areas for improvement. The tailored solution provided by Aon included the implementation of the Aon Player Performance Program, which integrates a holistic, data-driven approach to athlete development. Upon earning their status on the Epson or LPGA Tour, players complete assessments that generate personalized reports. These reports compare individual results against top performers in key success characteristics such as ambition, awareness, and composure. This process not only helps athletes identify their true strengths and weaknesses but also equips them with a personalized action plan to enhance their development both on and off the golf course. Quantifiable results from this initiative indicate a significant improvement in the LPGA's talent pipeline and overall organizational resilience. By better understanding the strengths and areas for improvement of their players, the LPGA can more effectively support their development, leading to enhanced performance on the course. This strategic focus on athlete development is expected to yield a stronger, more competitive field of players, ultimately benefiting the LPGA as an organization and ensuring a robust future for women's professional golf. The program has already shown early indicators of success, with rookies demonstrating improved performance metrics aligned with the insights gained from the assessments.