Management Consulting

The case study highlights the significant challenges faced by employers in raising awareness about breast cancer during the COVID-19 pandemic. With a reported 45% drop in critical illness claims and a concerning decrease in urgent cancer referrals and treatments, many women were not seeking necessary health advice due to anxiety about visiting healthcare facilities. This situation raised fears of undiagnosed breast cancer cases, as many women were failing to perform self-checks or follow up on symptoms. To address these issues, Aon proposed a tailored solution focused on enhancing communication strategies within the workplace. They recommended that employers implement targeted awareness campaigns that emphasize the importance of self-checking for breast cancer. This included providing easily accessible health information on wellness hubs, sending reminders to employees about self-checking, and arranging for specialist nurses to offer one-on-one advice sessions. Additionally, Aon suggested leveraging key awareness days to reinforce the message and encourage employees to utilize available health benefits, such as mammograms. The results of these initiatives aimed to not only increase awareness but also to ensure that employees felt supported in seeking clinical help when necessary. By providing clear and concise communication, employers could alleviate anxiety and guide employees to appropriate health resources, ultimately fostering a proactive approach to breast health in the workplace.