SEO & Digital Marketing
Studio Hawk
Full Credential Description
BRINGING A NEW BRAND TO THE TOP Skincare & Beauty SEO Case Study: REFY Brand new beauty and skincare brand REFY Beauty approached us with no internal SEO team, relying on basic Shopify SEO, and we helped them significantly grow their search visibility and organic traffic. broken_image 537% increase in non-branded impressions since campaign start. broken_image 188% increase in organic traffic since campaign start. broken_image 396% increase in non-branded clicks over the past 18 months. help About REFY Beauty REFY is a young, innovative beauty brand founded by influencer Jess Hunt, known for vegan and cruelty-free products. Initially propelled by Jess’s strong social media following, the brand shifted focus to scaling growth through organic search as the business matured. Their breakout product, the Brow Sculpt, set them apart as industry pioneers. ads_click What Was The Strategy? Technical SEO Optimisation: We initially focused on addressing technical issues, including fixing breadcrumb links and restructuring the website’s <head> section. We identified and removed Shopify plugins and apps that were negatively affecting site performance. We also resolved collection page canonical linking issues and implemented schema markup for the organisation, products, and collection pages. Additionally, we disallowed .atom pages to improve site indexing. Full Metadata Overhaul: We carried out a full metadata overhaul to improve search result visibility and relevance. This involved rewriting titles and descriptions to better reflect user intent and the brand’s unique selling points. We tested and uploaded different messaging variations to monitor their impact on click-through rates (CTR), allowing us to optimise the most effective language. Part of this strategy included adding clear calls-to-action (CTAs), such as highlighting free shipping, to encourage users to click through and engage with the site. International SEO: We advocated for translating the website’s domains to better reach international audiences, with the German subdomain translation delivering excellent results. When REFY Beauty launched in the US, we supported their expansion by providing trend analysis and keyword research to capitalise on the new market opportunity. Additionally, we ensured the correct implementation of hreflang tags to help search engines serve the right content to users based on their language and location. Section settings (hidden in Live View) "It's been an absolute pleasure working with we. Lorcan and the team have been very thorough in everything that they do and are experts in their field. It has been a very simple process from the start, with an ongoing plan which is regularly delivered against. Our results have been fantastic and we are still only getting started." Michael Harris REFY Beauty Section settings (hidden in Live View) map The Challenges Balancing SEO and Design We faced the challenge of delivering strong SEO results while respecting REFY’s desire for a minimal, sleek design. This meant working with very limited on-page content, which required careful balancing to optimise for search engines without compromising the brand’s clean aesthetic. Small Product Range REFY has a small, highly focused product range but aims to compete with major beauty brands that offer much larger selections. This required a targeted SEO strategy to highlight their unique strengths and stand out in a crowded market. Faulty Plugins & International SEO REFY faced challenges with international SEO and achieving correct rankings due to a faulty Shopify plugin that disrupted hreflang implementation. With limited resources for Digital PR and a slow buy-in on translating content, progress was gradual but crucial for expanding their global reach. Section settings (hidden in Live View) chart_data The Results 536.6% increase in non-branded impressions since we started the campaign. 188% increase in organic traffic since we started the campaign. 396.3% increase in non-branded clicks since we started the campaign. Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 386% increase in organic search revenue, Sep 2024 vs Sep 2022 "We've been working with we for a couple of years now, they've helped us see huge growth through our organic search channels and have been extremely supportive through launches, campaigns and helping us improve our content across the website. A great agency to work with - highly recommend." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) 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