SEO & Digital Marketing

STRETCHING THE LIMIT OF THE SERPS Dr Stretch SEO Case Study 🙆 Dr Stretch, a sports therapy clinic based in North London, came to us in November 2023. They have a strong expertise in sports massage therapy, assisted stretching and strength training but were finding it challenging to communicate this to their customers and reach their target audience in Google, bringing in London-based clientele. We devised a local SEO strategy off the back of this to help put them in front of more of the people they wanted to attract. broken_image 367% increase in first page rankings in the UK after 6 months. broken_image 154% year-over-year increase in global organic users broken_image 248% increase in non-branded clicks after 6 months help About Dr Stretch Dr Stretch is a health and wellness centre located in Islington, London, specialising in sports massage, personal training, and assisted stretching therapies. Founded by Rimon and Trang, who collectively have over 16 years of experience in personal training, martial arts, Pilates, and sports therapy, the centre aims to enhance clients' flexibility, mobility, and overall well-being. ads_click What Was The Strategy? Technical SEO: Our initial focus was cleaning up and taking advantage of technical opportunities ranging from broken pages and internal linking to schema markup, ensuring site health and making our pages discoverable by both users and Google. Local SEO Strategy: Updating key page elements on the site and optimising a robust Google listing enabled us to climb up the search results for important local keywords, placing us in the top 3 positions for keywords like ‘stretch therapy’ and ‘sports massage Islington’. On-Page SEO: Informed by extensive keyword research that identified what our target audience were searching for, we updated the metadata, headings and on-page content to boost rankings for local keywords and were soon ranking on the first page for keywords like ‘assisted stretching London’. Section settings (hidden in Live View) Such an amazing team at we. They're proactive, hands on and up-to-date with the SEO landscape. Would strongly recommend if you need real SEO expertise to help your brand grow. Section settings (hidden in Live View) map The Challenges Scaling Up & Stretching Out Dr Stretch were keen to maximise their time, offer their personal trainers more classes and scale up their small business by promoting small group personal training classes. After understanding this key business goal, by making on-page optimisations, creating informational copy on the benefits of strength and weight training in a small group and easing the path to conversion, we made the small group personal training offering a priority in our SEO campaign. This led to us ranking on the first page of the search results for high-value keywords like ‘small group personal training’ and ‘group personal training islington’. Untangling Undefined Services Dr Stretch were keen to maximise their time, offer their personal trainers more classes and scale up their small business by promoting small group personal training classes. After understanding this key business goal, by making on-page optimisations, creating informational copy on the benefits of strength and weight training in a small group and easing the path to conversion, we made the small group personal training offering a priority in our SEO campaign. This led to us ranking on the first page of the search results for high-value keywords like ‘small group personal training’ and ‘group personal training islington’. Section settings (hidden in Live View) chart_data The Results 154% year-over-year increase in monthly global organic users after 6 months. 367% increase in first page rankings in the UK after 6 months. 248% increase in non-branded clicks after 6 months. Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 558% increase in clicks through to product pages "Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) Section settings (hidden in Live View) Award-Winning SEO Agency These awards aren’t just for the the trophy cabinet. 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