Healthcare Technology SEO Digital

SEO & Digital Marketing

Studio Hawk

Industry: Healthcare, Technology, Retail
Year: 11 2014

Full Credential Description

IM-PRESS-IVE RESULTS PRESS Healthfoods SEO Case Study We started working with PRESS Healthfoods back in November 2023, seeking to breathe new life into an eCommerce SEO strategy that had become stagnant, and to help them focus and prioritise resources on what works for them. We crafted an SEO strategy to meet their needs, and the results speak for themself. broken_image 529% increase in organic revenue June 2025 compared to June 2023 broken_image 141% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. broken_image #1 keyword positions for hyper-competitive terms like 'juice cleanse' and 'juice detox'. help About PRESS Healthfoods PRESS Healthfoods is a London‑based, 100% plant‑based cold‑pressed juice and healthy meals brand—founded by Ed Foy and Georgie Reames in 2014—offering nutrient‑rich juice cleanses, smoothies, shots, soups, meals and snacks via subscriptions, retail (including Harrods and ASDA), and nationwide delivery, with a strong emphasis on sustainability, plastic‑neutral packaging, and a mission to “transform people’s lives through the power of natural nutrition”. ads_click What Was The Strategy? Blog pruning & curation was the initial focus since we noticed that many of the keywords PRESS were reliant on weren't the most relevant to the brand, a lot of which stemmed from an unfocussed blog strategy that didn't get across their credentials as nutritional experts. We took stock, removed content that wasn't performing for us or was irrelevant, merged content, curated content under new pillars, and - finally - briefed a new strategic approach to content designed to increase their share of voice in the nutritional sphere. Revamped product pages with a focus on high-conversion commercial keywords, ensuring increased visibility and alignment with customer search intent. In particular, we focussed on improving their performance around 'day-based' searches like '3 day juice cleanse', addressing this with hyper-focussed product pages. This helped attract the right, engaged audience and drive traffic to newly launched product ranges, boosting sales massively during critical periods. Meal plan strategy was the next core focus after that. They had developed a wide range of nutritionally-balanced, functional meals, and we worked closely with their digital team to produce landing pages designed to bring in highly focussed users. Section settings (hidden in Live View) "I've worked with the we team for over a year and can highly recommend their services. They really are experts in all things SEO and helped get our company into the top Google rankings for most of our relevant search terms and delivered a measurable boost in traffic." Adam Stankiewicz Chief Growth Officer at PRESS Section settings (hidden in Live View) map The Challenges Prioritisation Prioritisation became a necessary challenge to navigate once we laid out the full strategy. There was a huge amount to get done, and we didn't have the biggest budget, nor did PRESS have dozens of available team members. We therefore had to focus on what works, ignore what didn't, and ruthlessly prioritise our actions to ensure the best return. Very High Competition PRESS were up against well-resourced and seasoned players in their industry, many of whom were entrenched in the top positions we wanted to get into. As a result, we had to build up our strategy, getting our foot in the door and picking up as many wins as possible nice and early before going after the top prizes. Section settings (hidden in Live View) chart_data The Results 386% increase in organic search revenue, year on year (Sep 24 vs Sep 22) 108% increase in organic users, year on year (Sep 24 vs Sep 22) 201% increase in #1-10 UK keyword rankings, year on year (Sep 24 vs Sep 22) Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 558% increase in clicks through to product pages "Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) Section settings (hidden in Live View) Award-Winning SEO Agency These awards aren’t just for the the trophy cabinet. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency. Section settings (hidden in Live View) Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: