SEO & Digital Marketing

LET'S HEAR IT FOR THE HAWKS London Hearing Specialist SEO Case Study 👂 London Hearing Specialists are ear wax & hearing care experts. They entrusted us with the task of improving their organic search presence in locations across London for their hearing care services, which is one of the most competitive local search landscapes going, and private sector healthcare is one of the most challenging to break into. It was therefore no small task for us, alongside their small team, to rank for top 1-3 positions difficult in certain areas across London. broken_image 78% year-over-year increase in earwax removal bookings. broken_image #1-3 rankings for big keywords like 'ear wax removal Old Street' broken_image 61.9% increase in organic traffic 2023 vs 2022 help About London Hearing Specialist London Hearing Specialist is an independent provider of hearing care and ear wax removal services in London. They offer a range of services at a range of clinics spanning the capital, including ear wax removal, hearing tests, hearing aids, custom ear protection, tympanometry, and paediatric audiology. ads_click What Was The Strategy? On-Page SEO: We optimised key service pages with metadata tweaks to target more commercial terms. We also optimised heading structures with niche relevant keywords and knitted key pages together with internal links. Local SEO Strategy: Helped with optimised Google listing set up and added location-specific tags to add depth to tracking and inform our actions. Developed location pages to target these strategically important areas. Website Redesign: We also helped shepherd the LHS team through a tricky website redesign, aiming to improve user experience whilst retaining as many useful SEO elements as we could at the same time. Section settings (hidden in Live View) Such an amazing team at we. They're proactive, hands on and up-to-date with the SEO landscape. Would strongly recommend if you need real SEO expertise to help your brand grow. Section settings (hidden in Live View) map The Challenges Dealing With The Capital’s Competition London is one of the most competitive local search landscapes going, and private sector healthcare is one of the most challenging to break into. It was therefore no small task for us, alongside their small team, to rank for top 1-3 positions difficult in certain areas across London. We focussed on playing to their strengths to begin with – leaning into locations where they already did quite well to pick up early momentum and quick wins, before optimising the site to go after wider catchments and more competitive locations. Working Through a Website Redesign A few months into the campaign, the client informed us that they were going to undergo a website redesign. This is always a curveball, and decisions like this have the potential to throw a real spanner in the works, especially since they wanted to redesigning key service pages on which lots of work had already been done. However, we also felt that the site would benefit massively from a slicker, faster, more user-friendly theme. We therefore collaborated with their developers to ensure a seamless redesign process, fixing up post-redesign technical issues such as redirecting old pages to new ones, maintaining rankings and traffic where possible. Section settings (hidden in Live View) chart_data The Results 78% year-over-year increase in earwax removal bookings. #1-3 rankings for big keywords like 'ear wax removal Old Street 61.5% increase in organic traffic 2023 vs 2022. Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 558% increase in clicks through to product pages "Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) Section settings (hidden in Live View) Award-Winning SEO Agency These awards aren’t just for the the trophy cabinet. 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