SEO & Digital Marketing

BACK OF THE NET Fantasy Football Hub: An Absolute Screamer ⚽ This is one of our favourite campaigns, which saw us blending technical SEO knowhow and SEO fundamentals to help catapult Fantasy Football Hub to the top of the league in half a season. In the spirit of fair play, we thought we’d dust off our tactical notepad, get the whiteboard out, and share our gameplan. broken_image 303% year-over-year increase in #1-3 UK keyword rankings broken_image 98% year-over-year increase in organic sessions help About Fantasy Football Hub Fantasy Football Hub is a platform dedicated to enhancing the Fantasy Premier League experience through AI and expert insights. Founded in 2019 by Will Thomas, the Hub offers a suite of AI-powered tools designed to assist FPL managers in optimising their teams. ads_click What Was The Strategy? Content Optimisation: Our focus lay in enhancing evergreen informational content to bolster visibility in ‘Top Stories’ SERP features, backed by fundamental SEO practices and technical knowhow. Technical SEO Support: We provided assistance, guidance, and prioritisation for technical SEO tasks, including rolling out a new JavaScript front end, improving indexation, addressing sitemap and server issues. Backlink Outreach: Our tailored and consistent backlink outreach approach ensured 4-6 backlinks were acquired monthly for the client’s most important pages from relevant, authoritative domains. Section settings (hidden in Live View) These guys really are the experts - they deliver great advice and results. I have been working with them for over a year. They are professional and at the top of their game. Section settings (hidden in Live View) map The Challenges Tackling Stubborn Opposition Fantasy Football Hub’s primary organic search competitor, Fantasy Football Scout, is a dominant, well-established player in the domain. Moreover, the majority of the FFH team were working on this project in their spare time, lacking the resources and established presence of their competitors. We developed a strategy to combat this challenge by being agile and tailoring our approach to their setup. Prioritisation of goals and tasks was integral to overcoming their much better-resourced opponents. Despite limited resources, we defended well and hit the competition on the counterattack. Navigating Seasonal Challenges The irregularities of the football season presented us with another challenge, not to mention COVID-19-related disruptions. This made analysing data and evaluating performance less straightforward than in our other campaigns. We rose to this challenge by investing more time in detailed analysis, which we then reviewed with the client. Their insights and understanding of the market proved invaluable in bridging the gaps, helping us navigate the unpredictable currents of seasonality. Section settings (hidden in Live View) chart_data The Results We achieved 605 #1-3 UK Keyword Rankings (+303% YoY): We achieved 1,061,861 Organic Sessions (+98% YoY): Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 558% increase in clicks through to product pages "Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) Section settings (hidden in Live View) Award-Winning SEO Agency These awards aren’t just for the the trophy cabinet. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency. Section settings (hidden in Live View) Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: