Sustainability Consulting

Sony Corporation faced the challenge of aligning its ambitious environmental goals with the need for significant reductions in greenhouse gas (GHG) emissions. The company had already established its "Road to Zero" initiative, aiming for a zero environmental footprint by 2050, but recognized that more radical reductions were necessary to meet the expectations of stakeholders and the urgency of climate change. To address this, Sony engaged with the WWF’s Climate Savers Program, which led to the formalization of science-based targets that were approved for their alignment with climate science.

The tailored solution involved setting specific, science-based targets to reduce GHG emissions from operations by 42% below fiscal year 2000 levels by fiscal year 2020, and to decrease annual energy consumption of its products by 30% below fiscal year 2013 levels by the same deadline. This approach not only provided a clear framework for action but also enhanced Sony's credibility and authority in environmental matters, particularly in the context of global climate agreements like COP 21. The internal processes for achieving these targets were already in place, but the formal approval of these targets bolstered confidence across the organization and helped secure buy-in from executives, including the CEO.

As a result of implementing these science-based targets, Sony has reported several quantifiable benefits. The company has developed energy-efficient products, such as the 4K BRAVIA™ TV X85B series, which uses 20% less energy than previous models. Additionally, Sony created SORPLAS, a recycled plastic that reduces CO2 emissions during manufacturing by up to 80%. These innovations not only contribute to the company's emission reduction goals but also enhance brand value and customer satisfaction by meeting consumer demand for energy-efficient products. Furthermore, Sony's commitment to sustainability has positioned it favorably against competitors and regulatory expectations, while also leading to cost savings through improved energy efficiency.

Overall, Sony's proactive approach to setting and achieving science-based targets has not only advanced its environmental agenda but has also fostered a culture of sustainability within the company, engaging stakeholders and consumers alike in the pursuit of a more sustainable future.