SEO & Digital Marketing

FIRING UP SEO FOR MODUS Modus Fireplaces SEO Case Study 🔥 Starting in April of 2020, coming from a long-time SEO provider of whom the client had been close with, Modus' owner was really concerned about keeping that progress and making sure he could go to the next level. Modus Fireplaces is a classic example of how adapting and fixing your site according to SEO best practices always results in big wins. These fixes proved to be a huge success and helped to generate more enquiries through Organic Search. broken_image 60% year-over-year increase in enquiries broken_image #1-3 positions for 'Modus Fireplace' in the UK broken_image 124% increase in organic traffic compared to last year help About Modus Fireplaces Modus Fireplaces is a UK-based company specialising in bespoke, contemporary fireplace designs. With over 30 years of experience, they offer a diverse collection, including wall fires, double-sided fireplaces, hanging fireplaces, outdoor fireplaces, and high-efficiency gas fires. Their designs are tailored to individual preferences, collaborating with clients to create unique fireplace solutions. ads_click What Was The Strategy? On-Page SEO: We improved the page structure of key pages to improve search engine visibility. We also optimised heading structures with niche relevant keywords and knitted key pages together with internal links. Technical SEO: We helped identify and clear up a wide range of technical issues that were facing the site when we came on board. SEO Content Strategy: We also helped craft Modus' content and shape it to be as SEO-friendly as possible. This took the form of regular research, blog briefs, and other content recommendations. Section settings (hidden in Live View) Such an amazing team at we. They're proactive, hands on and up-to-date with the SEO landscape. Would strongly recommend if you need real SEO expertise to help your brand grow. Section settings (hidden in Live View) map The Story Adding a Spark of SEO Starting in April of 2020, coming from a long-time SEO provider of whom the client had been close with, Modus' owner was really concerned about keeping that progress and making sure he could go to the next level. With that in mind, he joined we on a base level campaign of £300 per month, to ensure Modus Fireplace’s SEO was well-looked after and would continue to soar. Play With Fire & Your SEO Gets Burned Modus Fireplace’s website has an array of on-site SEO issues ranging from unoptimised titles, meta descriptions, image optimisation and unoptimised heading tags. Their UX needed some tweaking so that visitors could navigate through the site easily. Another focus was on optimising Technical SEO , as there were potholes that needed to be smoothed over to help Google navigate the site. Alongside these technical issues, one of the key challenges we faced were the large amount of toxic backlinks pointing to the site and hurting its technical health. Our objective here was to cut these off each month in order to clean their backlink portfolio, and make sure all links were genuine and sat within their niche relative. On top of this, Modus Fireplace’s Google my Business listing lacked key information that described their business or products, and wasn’t making full use of the listing as a channel. We set out to update all the information to be consistent with the website, uploaded more photos of the products and installations, improved the business description and added their key product, and to increase signals for Modern Fireplaces and Gas Fire searches. Section settings (hidden in Live View) chart_data The Results Modus Fireplace’s traffic grew massively within the past 6 months, which saw them smash their targets. Organic Search continues to be one of their prime channels for boosting sales, and one of we’s standout SEO campaigns. Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 558% increase in clicks through to product pages "Damson Madder were finding it hard to compete as a smaller business in a market full of huge retailers with huge budgets. We helped them get their foot in the door." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) Section settings (hidden in Live View) Award-Winning SEO Agency These awards aren’t just for the the trophy cabinet. 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