SEO & Digital Marketing

CNC Machines For Everyone ONEFINITY SEO Case Study Onefinity CNC, a CNC machine manufacturer based in the US, approached we with the goal of enhancing non-branded visibility on Google and Bing to increase their sales & revenue. We helped them significantly grow their visibility and organic sales for their CNC machines and their extensive range of accessories. Let's Talk About SEO broken_image 1st page ranking for ‘CNC Machines’ broken_image 104% YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) broken_image 136% YoY increase in non branded clicks (Jan-May 25 vs Jan-May 24) help About Onefinity CNC Onefinity CNC offers computer numerical control (CNC) machines designed for woodworking, carving, and milling, as well as a comprehensive range of accessories and add-ons to enhance the capabilities and usability of their CNC machines. ads_click What Was The Strategy? SEO Collection Optimisation We identified and built out niche machine type collection pages such as CNC machines, CNC machines for woodworking and CNC router machines, aligning content with specific use cases that had a strong buyer intent. Each new collection page highlighted key features and benefits to improve relevance, user engagement and increase sales. On-Page SEO and Content Metadata was rewritten to align with user queries, improving both search visibility and clickthrough rates. Each collection or product description was personalised based on the technical specifications of the machines it featured. Section settings (hidden in Live View) "It has been a pleasure working with we. The process has been clear and straightforward from the beginning, with a well-structured plan that is consistently delivered. The results have been excellent, and we are still in the early stages of our journey." Section settings (hidden in Live View) map The Challenge With a small internal team, we needed to take a proactive and hands on approach to implementation to achieve results. Fortunately, Onefinity had access to developer support, which was essential for addressing technical SEO issues that required a specialist. Section settings (hidden in Live View) chart_data The Results 1st page ranking for ‘CNC Machines’ 104% YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) 136% YoY increase in non-branded clicks (Jan-May 25 vs Jan-May 24) Section settings (hidden in Live View) Helping the UK's Best Brands Level Up With SEO 537% increase in organic traffic since campaign start. increase in non-branded impressions since campaign start. View case study 558% increase in clicks through to collection pages increase in clicks through to product pages View case study 386% increase in organic users Sep 2024 vs Sep 2022 increase in organic search revenue, Sep 2024 vs Sep 2022 View case study 522% increase in candidate placements via organic search year-over-year increase in clicks for important commercial terms View case study 529% increase in keyword ranking on the first page of Google in June 2025 compared to 2023. increase in organic revenue June 2025 compared to June 2023 View case study 303% year-over-year increase in organic sessions year-over-year increase in #1-3 UK keyword rankings View case study 83% year-over-year increase in 1st page keyword rankings increase in organic revenue between July 2023 and July 2024. View case study 367% year-over-year increase in global organic users increase in first page rankings in the UK after 6 months. View case study 202% year-over-year increase in position #1-3 keyword rankings in less than a year increase in position #1-3 keyword rankings in less than a year. View case study 174% ranking for 'plaster coving' in the UK increase in organic traffic over the first 6 months. View case study 440% increase in keywords ranking in top 100 increase in top 10 keyword rankings over the course of the campaign. View case study 78% rankings for big keywords like 'ear wax removal Old Street' year-over-year increase in earwax removal bookings. View case study 60% positions for 'Modus Fireplace' in the UK year-over-year increase in enquiries View case study 228% increase in organic clicks YoY (April 2025 vs April 2024) increase in organic search revenue YoY (April 2025 vs April 2024) View case study 1st page YoY increase in 1st page rankings on Google Search (May 2025 vs May 2024) ranking for ‘CNC Machines’ View case study BOOK YOUR SEO CONSULTATION Ready to grow faster with SEO? Sign up to chat with an SEO expert to help you uncover hidden growth opportunities for your business. check In-depth SEO audit Uncover weaknesses and opportunities to overtake the competition and gain market share check Expert traffic analysis Discover quick wins to boost your visibility for your most valuable search terms check Custom SEO roadmap Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges Client success: 386% increase in organic search revenue, Sep 2024 vs Sep 2022 "We've been working with we for a couple of years now, they've helped us see huge growth through our organic search channels and have been extremely supportive through launches, campaigns and helping us improve our content across the website. A great agency to work with - highly recommend." Enter your details to book a consultation with an SEO expert. (No middlemen. No juniors. No sales pitches. We promise.) 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