Sustainability Consulting

Sony Corporation faced the challenge of aligning its ambitious environmental goals with the need for significant reductions in greenhouse gas emissions. The company had already established its "Road to Zero" initiative, aiming for a zero environmental footprint by 2050, but recognized that more rigorous, science-based targets were necessary to ensure substantial progress. In collaboration with WWF’s Climate Savers Program, Sony set a science-based target to reduce greenhouse gas emissions from its operations by 42% below 2000 levels by 2020, while also committing to a 30% reduction in annual energy consumption of its products by 2020 compared to 2013 levels.

To implement these targets, Sony's Quality & Environmental Department engaged various business groups and stakeholders to develop a comprehensive strategy. The CEO's support was crucial in securing buy-in from other executives, emphasizing the importance of these targets to Sony's identity and operational ethos. The company also provided e-Learning resources to maintain awareness and momentum around its Green Management mid-term targets.

As a result of adopting these science-based targets, Sony gained increased confidence and authority in its environmental initiatives, particularly in the context of global climate agreements like COP 21. The company noted that these targets not only enhanced its brand value but also positioned it favorably against competitors and regulators. The energy-efficient products developed under these initiatives, such as the new LED displays in the 4K BRAVIA™ TV X85B series, consume 20% less energy than previous models, showcasing a tangible benefit of the targets. Additionally, Sony's innovation in creating SORPLAS, a recycled plastic made from up to 99% recycled material, significantly reduces CO2 emissions during manufacturing by up to 80%.

Sony's environmental targets extend beyond its electronics division, encompassing its entertainment sectors, which aim to inspire sustainability awareness among over 500 million people. This holistic approach not only drives engagement but also fosters a culture of sustainability within the company and its broader community. Overall, Sony's commitment to science-based targets has led to substantial operational changes, innovative product developments, and a stronger alignment with global sustainability efforts.