SEO & Digital Marketing

Walford Timber Fencing SEO & PPC Case Study Talk to a fencing SEO & PPC expert The Situation A regional fencing supplier with multiple websites wanted to increase online sales, build brand presence in it’s key regions, and increase total revenue through a data-led digital marketing strategy. 51% increase in online sales revenue The Solution Keyword strategy that focused on strengthening brand definition and increasing visibility for keywords with commercial search intent to increase converting traffic and grow sales Ecommerce tracking configuration to more accurately measure and to improve digital marketing performance Onsite content recommendations including meta data, on-page content, and internal linking recommendations, to demonstrate our experience and expertise, resolve ranking conflicts, and increase visibility in search and LLMs (Large Language Models) such as ChatGPT as well as convert already high-traffic driving informational pages Google Consent Mode v2 and enhanced conversion tracking setup to improve data quality and thereby improve Google Ads bid strategy performance Location targeting optimisation and Local search campaigns to maximise ad visibility in high-conversion areas Shopping feed recommendations to increase product visibility across paid and free Google listings, including image search Performance Max campaigns for bestselling product categories Digital PR to increase local brand awareness, authority, and visibility in search through features on local news sites Digital marketing consultancy across all websites The PPC and SEO work carried out by ThoughtShift has led to a significant increase in our online revenue and presence. We have been impressed by their detailed and professional approach from the beginning, and have enjoyed working with them. George Smith - Walford Timber The Results In the 1st year of working with Walford Timber, we achieved: 51% increase in online sales revenue 15% increase in total sales revenue Double the contribution to total sales revenue coming from online sales, from online sales driving 4% of total sales revenue to online sales driving 8% of total sales revenue 32% increase in Google impressions for the brand 39% increase in queries ranking on page 1 of Google top ThoughtShift Ltd - VAT registration number: 113088834 Company: 07623363 © Copyright ThoughtShift 2011-2025. Privacy and Cookie Policy | Data access policy | Sitemap