SEO & Digital Marketing

Skip to content If you know us, you know that we LOVE food . Not only this, but we LOVE snacks – popcorn, crisps and all the good stuff! So when popcorn mavericks, Popcorn Kitchen burst onto the scene, we were instant fans. Luckily, they were fans of us too! They say that time flies when you’re having fun – and KW Marketing has had the pleasure of working with Popcorn Kitchen for five whole years ! We adore them, and recently our relationship has changed for the better. Previously, KW Marketing helped Popcorn Kitchen on their organic social media content. Getting engagement, clicks and likes were our bag! Everyone from Joe Wicks to Ekin-Su and Davide were hungry for a bit of Popcorn Kitchen. But now, with GREAT growth ambitions and a digital-focused strategy, KW Marketing is proudly the ONLY digital marketing partner for Popcorn Kitchen. Covering off digital campaigns, website updates and general know-how – we couldn’t be prouder of our work with Popcorn Kitchen. Read on to find out more about how KW Marketing has been helping Popcorn Kitchen to build awareness, drive traffic and get their customers coming back for more. The challenge Popcorn Kitchen is the real deal when it comes to gourmet popcorn. Picture this: a bunch of popcorn enthusiasts led by the dynamic and fabulous Louise Webb, have been creating popcorn magic since 2012. They started small, popping corn at food festivals in Surrey from a quirky mobile popcorn kettle. Soon, their name exploded in the eCommerce food market and they began their journey to foodie heaven. Fast forward to today, and Popcorn Kitchen is rocking the popcorn scene. They’re all about top-notch ingredients and saying a big no-no to anything synthetic. They pride themselves on their natural ingredients, using only top-of-the-line produce. These popcorn pros supply their delicious creations to fancy retailers like Selfridges , favourites like New Look and also any reputable online shops and grocers. To name a few – Darts Farm , The Lambing Shed Farm Shop & Garsons Garden Centre are all MASSIVE fans of Popcorn Kitchen! But they haven’t stopped there. Popcorn Kitchen, with the help of their partners at KW Marketing, have tapped into the comfort food trend as well as the health and wellness snacking angle. They’re cooking up some new, head-turning flavours that had snackers everywhere reaching for more. From their award-winning bestselling Pop at Home Kits to their deliciously revolutionary Giant Popcorn & Chocolate Bars – the test kitchen at HQ has been hard at work! But, how have they used these new flavours and products and broken fully into the world of digital marketing? Read on to find out more! The solution Initially, our collaboration with Popcorn Kitchen focused solely on their social media content. With time (and hard work!) KW Marketing has helped Popcorn Kitchen to evolve their social media content, bringing them bang up to date with their organic social media. In 2023, KW Marketing were proud to have been asked to increase their level of digital marketing support, and now is the sole digital marketing arm to the business. KW Marketing is playing a crucial role in delivering and executing strategies across all digital marketing channels, ahead of and during their busiest time of year. Christmas & Black Friday/Cyber Monday digital marketing campaigns form the bedrock of Popcorn Kitchen’s annual revenue and KW Marketing is here to smash it out the park! Our digital strategy is pivotal in supporting Popcorn Kitchen’s mission to revolutionise the popcorn industry. Taking on the role of a fully engaged digital marketing support and overseeing all aspects of Popcorn Kitchen’s digital presence is no mean feat – the team is proud to work collaboratively with Popcorn Kitchen on digital marketing needs as well as providing market insights into branding and content marketing. Since taking on this expanded role, KW Marketing has spearheaded numerous digital marketing projects to great success. These projects include assisting Popcorn Kitchen in onboarding a new email marketing strategy making necessary website amendments. Our overarching goal has been to significantly enhance sales revenue and brand awareness and recall for Popcorn Kitchen throughout the customer’s digital marketing journey. Not only this, KW Marketing has crafted a tailored bespoke social media marketing strategy for customers and supporters of Popcorn Kitchen. We ensure consistent performance across all social media campaigns, celebrating new flavours of the month and effectively reaching the right audience, at the right time. KW Marketing has played a pivotal role in enhancing Popcorn Kitchen’s social media presence across platforms such as Facebook, Instagram and X. We apply cohesive customer journeys, driving traffic from social media to blog and website content, including featured projects, customer testimonials, industry tips, and other relevant content for a complete brand experience. Additionally, KW Marketing have also initiated targeted paid social and PPC campaigns to boost brand recognition for Popcorn Kitchen. Drawing on our years of experience working with variable PPC budgets, we help Popcorn Kitchen implement a cost-effective bidding strategy that maximises returns. The impact 70% YOY Revenue growth 20% AOV growth Sales from Social Media up 400% Customer numbers up 55% 500% increase in Email Marketing database Social engagement UP! So many BRILLIANT wins to come from KW Marketing’s work with Popcorn Kitchen – they also won The Growing Business Award of Micro Business of the Year 2023 ! It’s been an incredible year for Popcorn Kitchen – and we’re so glad to be with them for the next stage of their growth! “I am delighted with the step-changing performance of our eCommerce business, driven by the diligent, professional and exceptional expertise of Kate, Lucy and the KW Marketing team. Really looking forward to creating the plan for 2024 and continuing on this growth agenda together!” Louise Monk, Owner & Co-Founder, Popcorn Kitchen Are you in need of a digital overhaul? Our team of hand-picked digital marketing experts are here to help. From consultation through to delivery, we will help you to achieve your digital marketing goals. Get started with food marketing agency KW Marketing today – check out all the ways that we can help you or jump on a call with our Founder, Kate to find out more about us . Recent posts Is your marketing actually driving sales? KW Marketing sponsors & finalists at Exeter Living Awards 2025 Leverage the top TikTok food trends for your food business Emails that sell while you sleep: Inside our Bread & Jam roundtable The UK’s top food influencers (and why we think they’re worth watching) Categories About Us Digital Marketing Digital Project Management Email Marketing Social Media Website What our clients say Charlotte Simonds 14:04 06 May 25 Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us. Dave Briggs 10:10 29 Jan 25 Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later! Huge thanks Kate, looking forward to getting you along to more events in the future too! Kate and her team are fabulous by the way. Definitely happy to recommend them! Christian William Horne 18:58 20 Nov 24 Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend! John Sheaves 09:05 11 Oct 24 In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible. The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally. We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with. Ben Stansfield 18:13 17 Aug 24 We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work. Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't. Overall, great company to work with and they are amazing at what they do! EmmaLouiseI7 14:24 25 Apr 24 The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us Serena Slatter 12:49 15 Apr 24 HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement! Ria Ball 15:17 01 Mar 24 It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results. Nigel Wright 16:53 14 Feb 24 Kate and the team worked incredibly hard for us throughout our Christmas email and social Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future. Browella Beauty 14:16 08 Aug 23 Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x Chloe Farrant 21:56 11 Jul 23 I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend! Aushi Meewella 18:40 07 Dec 22 Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more. Julia Mazorodze 10:34 26 Oct 22 Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success. Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing. Chris Yandell 12:29 06 Dec 21 Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online. Lucy Adams 18:47 12 May 20 Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team. Neil Tinson 12:24 06 Mar 20 As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team. Charlotte Simonds 14:04 06 May 25 Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us. Dave Briggs 10:10 29 Jan 25 Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later! Huge thanks Kate, looking forward to getting you along to more events in the future too! Kate and her team are fabulous by the way. Definitely happy to recommend them! Christian William Horne 18:58 20 Nov 24 Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend! John Sheaves 09:05 11 Oct 24 In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible. The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally. We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with. Ben Stansfield 18:13 17 Aug 24 We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work. Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't. Overall, great company to work with and they are amazing at what they do! EmmaLouiseI7 14:24 25 Apr 24 The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us Serena Slatter 12:49 15 Apr 24 HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement! Ria Ball 15:17 01 Mar 24 It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results. Nigel Wright 16:53 14 Feb 24 Kate and the team worked incredibly hard for us throughout our Christmas email and social Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future. Browella Beauty 14:16 08 Aug 23 Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x Chloe Farrant 21:56 11 Jul 23 I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend! Aushi Meewella 18:40 07 Dec 22 Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more. Julia Mazorodze 10:34 26 Oct 22 Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success. Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing. Chris Yandell 12:29 06 Dec 21 Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online. Lucy Adams 18:47 12 May 20 Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team. Neil Tinson 12:24 06 Mar 20 As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.