SEO & Digital Marketing
Studio Hawk
Full Credential Description
Meet Catharine and Caroline: the duo behind a distillery where every bottle is a canvas Meet Catharine and Caroline: the duo behind a distillery where every bottle is a canvas Fact Checked Old friends Catharine Russell and Caroline Harrison founded Modern Art Distillery to pair award-winning spirits with original artwork from emerging UK artists. Share this guide Caroline (left) and Catharine (right) are the masterminds behind Modern Art Distillery, where bold spirits and contemporary design go hand in hand. Business name: Modern Art Distillery (M. A. D) Industry: Food and drink Founded in: 2023 Top business product: Business credit card Key learning: “Concentrate on the core products. Don't run before you can walk!” Every bottle from the Modern Art Distillery tells a story of dual artistry – where visual creativity meets the craft of distillation. What began as a post-pandemic conversation between two long-time friends has grown into an award-winning spirits brand with a unique twist: every product features a limited edition label designed by a UK-based emerging artist. For co-founders Catharine and Caroline, it was a chance to bring together their shared love of art and gin, while supporting the creative community and exploring a new business venture in their next chapter. Here, they reflect on how the idea took shape and what it’s like building a brand from scratch. What motivated you to set up your own business? We’d both reached a point where we were looking for a new challenge and a new direction – our children had flown the nest, and the idea of building something together felt like a logical and exciting step. We both love gin and art, and came up with the idea of supporting and promoting emerging artists by using their artwork on our spirits bottle labels. That seed grew into what’s now Modern Art Distillery (M. A. D). What were you doing before launching M. A.