Digital Marketing
Unknown Company
Full Credential Description
Oppidan Education, a mentoring program focused on helping children prepare for entrance exams, faced significant challenges following a poorly executed website migration in November 2022. This migration resulted in a drastic reduction of their keyword rankings, dropping from 170 to just 32, which severely impacted their organic traffic. To address these issues, they sought assistance from StudioHawk in April 2023.
The tailored solution involved a comprehensive recovery strategy that included reverse engineering the migration process to identify SEO missteps. StudioHawk conducted a thorough keyword analysis to pinpoint lost rankings and developed a targeted SEO strategy to recover them. They also improved the quality and usefulness of the content on Oppidan's website, focusing on enhancing blog content to increase the number of ranking queries. Additionally, the team implemented necessary technical SEO fixes, such as correcting URL redirects and restructuring the blog into a content hub, which were crucial for regaining lost traffic.
As a result of these efforts, Oppidan Education experienced remarkable improvements in their SEO performance. Over the course of the campaign, they achieved a 440% increase in top 10 keyword rankings and a 224% increase in keywords ranking in the top 100. Furthermore, there was a 550% increase in search engine ranking page features, leading to a substantial 537% increase in organic traffic since the start of the campaign. This comprehensive approach not only helped Oppidan recover from their migration setbacks but also positioned them for future growth in a competitive educational landscape.