Digital Marketing
Unknown Company
Full Credential Description
ProNails, a Belgium-based nail beauty brand, faced significant challenges in enhancing their organic search presence across three different locations and languages. The absence of essential international SEO features, such as hreflangs, hindered their visibility. Additionally, the company struggled with time management and resource allocation, as they had to coordinate efforts across multiple sites with limited internal resources for translations and implementation. The unique tailored content management system (CMS) further complicated matters, restricting the ability to make crucial on-page SEO changes, such as modifying H1 headings without affecting the entire URL structure.
To address these issues, a comprehensive international SEO strategy was implemented. The ProNails team received training on international SEO best practices, ensuring their sites were properly configured. A content strategy was initiated, which included kickstarting their blog and optimizing existing content to better serve their audience. On-page SEO improvements were made, particularly to salon location pages, enhancing their informational content and boosting search performance.
The results of these tailored solutions were remarkable. ProNails experienced an 83% increase in organic revenue between July 2023 and July 2024, alongside a 75% year-over-year increase in first-page keyword rankings. They achieved top positions for competitive search terms, such as "ongles en gel tendance 2023," demonstrating the effectiveness of the international SEO campaign and the strategic adjustments made to their content and site structure.