Digital Marketing

Starting in April of 2020, Modus Fireplaces faced significant challenges with their SEO after transitioning from a long-time provider. The owner was particularly concerned about maintaining their SEO progress and advancing to the next level. Modus Fireplaces, a UK-based company specializing in bespoke contemporary fireplace designs, had a website plagued by various on-site SEO issues, including unoptimized titles, meta descriptions, and heading tags. Additionally, the user experience (UX) required improvements for better navigation, and there were numerous technical SEO problems that hindered Google’s ability to crawl the site effectively. A critical issue was the presence of toxic backlinks that negatively impacted the site's technical health.

To address these challenges, StudioHawk implemented a comprehensive SEO strategy. This included enhancing the on-page SEO by restructuring key pages and optimizing heading structures with relevant keywords. They also focused on technical SEO by identifying and resolving a range of issues, including cleaning up the backlink profile to ensure all links were genuine and relevant. Furthermore, they optimized Modus Fireplaces' Google My Business listing by updating key information, improving the business description, and adding more product images to enhance visibility in search results.

The results of these tailored solutions were remarkable. Within six months, Modus Fireplaces experienced a 537% increase in organic traffic, significantly surpassing their targets. Organic search became a primary channel for boosting sales, with a 60% year-over-year increase in enquiries. The campaign also led to a 124% increase in organic traffic compared to the previous year, and Modus Fireplaces achieved top rankings for the keyword 'Modus Fireplace' in the UK, securing positions 1-3. Overall, the strategic SEO enhancements not only improved visibility but also drove substantial growth in both traffic and enquiries, demonstrating the effectiveness of the tailored approach taken by StudioHawk.