Digital Marketing
Unknown Company
Full Credential Description
Flipstick, a brand specializing in walking stick seats, faced significant challenges in generating direct-to-consumer (D2C) sales, as their revenue primarily came from a distributor network. With a desire to enhance brand awareness and reach more consumers, Flipstick sought to revamp their online presence. They engaged Brick to develop a comprehensive strategy that would drive online sales growth, given their lack of internal marketing resources.
To address these challenges, Brick proposed a complete overhaul of Flipstick's outdated website, recommending the creation of a new eCommerce platform on Shopify. This new site was designed to be SEO-optimized, allowing for scalability in the sales channel. Recognizing the diverse demographics interested in Flipstick products, the team focused on building a universally appealing website that could rank for a broad range of keywords.
Before launching the new site, Brick conducted a thorough audit of Flipstick's existing website and its competitors. This analysis revealed untapped opportunities in the market for walking stick seats. The team developed targeted pages tailored to various outdoor activities, incorporating expert content that highlighted the technical features of Flipstick products. Additionally, they addressed common user questions and improved on-site usability to enhance user engagement and provide positive signals to Google, which would subsequently improve search rankings.
The results of these efforts were significant. Flipstick experienced a 131% increase in organic traffic, a 50% increase in revenue from organic traffic, and a 40% increase in conversion rates. These quantifiable outcomes demonstrate the effectiveness of the tailored SEO strategy and website redesign in driving D2C sales and enhancing overall brand visibility.