Digital Marketing
Unknown Company
Full Credential Description
Cityscape Recruitment, a leading recruitment agency in the construction sector, faced the challenge of rebuilding their website to enhance its structure, content, and usability while ensuring the preservation of their existing rankings and organic traffic. They sought a comprehensive solution that would not only optimize their new site for target search terms but also create a future-proof website structure capable of supporting growth.
To address these needs, we conducted a thorough audit of Cityscape Recruitment's previous site performance, competitor analysis, and industry trends. This research informed the development of a scalable site structure designed for both SEO and usability. we managed the entire site migration process to mitigate technical issues that could negatively impact the launch of the new site.
The strategy included extensive keyword research and competitor analysis, which led to the creation of Search Engine Optimised pages focused on job roles, locations, and sectors relevant to Cityscape Recruitment. The homepage was optimized around a cluster of keywords related to Construction Recruitment, enhancing its potential to rank for both primary and long-tail search terms. Additionally, the sitemap was structured with consistent internal anchor text links to improve SEO and usability. During the migration, legacy SEO issues were resolved, which had previously hindered the old website's organic ranking potential.
As a result of these tailored strategies, Cityscape Recruitment experienced a remarkable 500 monthly increase in organic traffic, achieved #1 page rankings for all top 'London' target search terms, and saw 386 search terms ranked shortly after the launch of their new website.