Digital Marketing
Unknown Company
Full Credential Description
Athena Stonecare, a leading specialist in natural stone restoration in the south of England, faced the challenge of launching a new website without losing their existing rankings and organic traffic. They sought to improve their brand perception and drive new sales inquiries online through a website redesign in collaboration with Webshape Design. The primary objectives were to maintain their current search rankings, gain new ranking positions for relevant search terms, and establish a solid SEO foundation for future growth.
To address these challenges, a comprehensive SEO Setup was implemented. This began with an audit of the existing site and competitor analysis to inform the new website's structure. Central to the strategy was extensive keyword research, which identified the core keywords that potential clients were using to search for stone care services. Based on this research, a new sitemap was created, detailing the necessary pages, optimal URL structures, and content recommendations. Optimized meta titles, descriptions, and page headings were crafted for the entire site, along with guidelines for page layouts to enhance on-page engagement.
A crucial aspect of the launch was the creation of a redirection map to prevent any 404 errors that could jeopardize their rankings. Direct communication with the development team on launch day ensured that the site went live smoothly, preserving SEO integrity while laying the groundwork for future growth. Additionally, goal tracking for key converting actions was configured and integrated into their performance dashboard, allowing Athena Stonecare to monitor how organic traffic contributed to new sales inquiries.
The results of this tailored SEO strategy were significant: there was a 150% growth in the number of ranked keywords in Google, and a 107% increase in users from organic traffic, which also reflected a 107% growth in new users from that same traffic source.