Digital Marketing
Unknown Company
Full Credential Description
Walford Timber, a regional fencing supplier, faced challenges in increasing online sales, building brand presence in key regions, and boosting total revenue through a data-driven digital marketing strategy. To address these issues, a comprehensive solution was implemented that included a targeted keyword strategy aimed at enhancing brand definition and visibility for commercially relevant search terms. This approach was designed to drive converting traffic and ultimately grow sales.
The solution also involved configuring eCommerce tracking to improve the measurement of digital marketing performance, alongside onsite content recommendations that included optimizing meta data, on-page content, and internal linking. These enhancements were intended to showcase the company's expertise, resolve ranking conflicts, and increase visibility in search engines and large language models like ChatGPT. Additionally, Google Consent Mode v2 and enhanced conversion tracking were set up to improve data quality, which in turn refined the Google Ads bid strategy performance.
Location targeting optimization and local search campaigns were executed to maximize ad visibility in high-conversion areas, while shopping feed recommendations were made to enhance product visibility across both paid and free Google listings. Performance Max campaigns were launched for the best-selling product categories, and digital PR efforts were undertaken to boost local brand awareness and authority through features on local news sites. The consultancy provided covered all websites operated by Walford Timber.
As a result of these tailored strategies, within the first year of collaboration, Walford Timber experienced a 51% increase in online sales revenue and a 15% increase in total sales revenue. The contribution of online sales to total sales revenue doubled, rising from 4% to 8%. Additionally, there was a 32% increase in Google impressions for the brand and a 39% increase in queries ranking on the first page of Google.