Investment & Fund Management
European Investment Fund Partner
Full Credential Description
Printcom, a family-run business established in Novi Sad, Serbia, faced significant challenges in the wholesale distribution of printing supplies, particularly toner cartridges imported from China. The company, led by Slobodan Bojanic, struggled with the complexities of import logistics, which included lengthy procedures and the need for adequate storage space to manage stock effectively. The limited size of their rented warehouse hindered their ability to respond quickly to customer demands, potentially leading to delays that could take months.
To address these issues, Printcom secured an EU-guaranteed loan backed by the European Investment Fund (EIF) through Raiffeisen Serbia. This financial support enabled them to construct their own warehouse, a strategic move that allowed them to double their stock capacity. The new facility not only reduced delivery times but also facilitated business growth, leading to the addition of three new employees. Slobodan expressed confidence in the future of Printcom, emphasizing their commitment to customer satisfaction and the importance of being able to meet client needs promptly.
With the expansion, Printcom is now better positioned to stay ahead of the competition in the Balkan market, and Slobodan's son, Petar, is eager to explore further improvements to the family business after completing his studies in software engineering. This case illustrates how targeted financial solutions can empower small businesses to overcome operational challenges and achieve sustainable growth.