Digital Marketing
Unknown Company
Full Credential Description
A global beauty brand specializing in luxury skincare faced challenges in increasing its online visibility, ecommerce revenue, and return on ad spend across multiple markets, including the UK, USA, Europe, and Asia. To address these issues, a comprehensive market demand analysis was conducted, which revealed opportunities to promote specific ingredients and culturally relevant unique selling points tailored to each market. This analysis informed targeted advertising strategies across Google Ads and Facebook Ads, as well as optimizations on category and product pages.
The solution involved a detailed audience analysis and keyword research that identified gaps in competitor strategies, enabling the brand to enhance its organic search rankings in the UK and USA. A notable initiative was the creation of a trial-size gift for a Black Friday promotion, specifically designed to appeal to the luxury audience. Additionally, PPC creative ad promotions were coordinated with local stores, such as Selfridges, to further boost visibility.
Onsite optimizations were implemented on a page-by-page basis, including custom metadata and new SEO/PPC copy that aligned with the brand's tone while incorporating thousands of keyword variations. The marketing strategy also included segmented PPC and paid social media advertising campaigns across various platforms, including Performance Max, Search, Google Shopping, Google/Meta Remarketing, and YouTube.
As a result of these tailored strategies, the brand experienced a remarkable 448% increase in brand visibility year on year, a 256% increase in website traffic, and a 332% increase in email signups. Most notably, ecommerce revenue surged by 159%, and return on ad spend improved by 145%.