Digital Marketing
Unknown Company
Full Credential Description
A heritage watch winder brand faced the challenge of rebranding and migrating their websites in the USA and UK while ensuring that they did not lose revenue, traffic, or rankings. To address this, a comprehensive luxury SEO and PPC digital marketing strategy was implemented. The brand transitioned from wolfdesigns.co.uk and wolfdesigns.com to wolf1834.co.uk and wolf1834.com, respectively. This involved meticulous 301 redirects on a page-by-page basis to migrate authority from the old websites to the new ones. Additionally, Google Search Console was set up for the new sites, and an XML sitemap was submitted to ensure proper indexing of all pages.
The tailored solution also included linking Sage to the website CMS for effective stock, order, and revenue reporting as part of the migration consultancy. Keyword research was conducted to identify new opportunities, particularly for terms like “designer jewelry boxes” in the US and “automatic watch winder” in the UK. Offsite link building strategies involved outreach to luxury and male style bloggers, as well as community engagement to enhance the quality and variety of inbound links.
The results of these efforts were significant. The UK site experienced a remarkable 505% year-on-year increase in revenue, alongside a 180% year-on-year increase in transactions. Traffic to the UK site increased by 155% year-on-year, and the eCommerce conversion rate rose by 22.85%. For the US site, there was a 31% year-on-year increase in revenue. Furthermore, all 18 target keywords maintained or improved their rankings post-migration for the UK site, with 16 out of 18 keywords achieving the same for the US site. Overall, the marketing strategy achieved a 3:1 ROI on marketing spend, and there was a 354% quarter-on-quarter increase in PPC click-through rate.