Investment & Fund Management
backed by the European Investment
Full Credential Description
In 1994, Barleta, a manufacturing company based in Bac?u, Romania, was founded by Corneliu Enache and six other entrepreneurs who identified a significant gap in the paper and packaging industry during a period of industrial privatization. Despite their initial lack of knowledge about the market, they recognized that the industry was lagging behind international standards and committed to investing in high-quality technology and research and development to create innovative packaging solutions.
As consumer awareness of waste and contamination grew, Barleta capitalized on the shift towards sustainable packaging alternatives. The company has since experienced exponential growth, expanding its workforce to 203 employees and forecasting an annual growth rate of 10-15%. The impact of EU regulations on plastic products has further propelled their business, as more retailers seek environmentally-friendly packaging options, such as their partially recycled reusable paper bags. Currently, Barleta exports a significant portion of its output to 22 EU countries, reflecting an increased interest in sustainable packaging solutions.
To manage the diverse and growing demand, Barleta expanded its production capabilities with the help of an EU-guaranteed loan from Raiffeisen, backed by the European Investment Fund (EIF). This funding enabled the company to purchase new machinery and develop three new product lines: color bags, gift bags, and tote bags. Barleta's commitment to innovation and adaptation to market trends has positioned it well for future growth in the sustainable packaging sector.