Investment & Fund Management
which was guaranteed by the EU and the European Investment
Full Credential Description
Camelia, the owner of Conirom, a shoe manufacturing company in Romania, faced significant challenges in her business due to a lack of specialized training for shoemaking and a workforce increasingly affected by brain drain. With fewer skilled workers available, she diversified her production to include cardboard packaging and paper cups, utilizing the same automated equipment used for shoemaking. This strategic pivot not only helped her maintain operations but also increased the profitability of her investments.
To support her business during this transition, Camelia secured a loan from Libra Internet Bank, which was guaranteed by the EU and the European Investment Fund (EIF). This financial assistance was crucial for covering essential running costs, including salaries and supplies for her new product lines. As a result, Conirom has been able to sustain strong sales and continue operations despite the evolving market conditions. Camelia's innovative approach to reusing existing machinery and adapting to market demands exemplifies resilience in the face of industry challenges.