Investment & Fund Management
backed by the European Investment
Full Credential Description
Froxá, a family business based in Cantabria, Spain, specializes in the distribution of fish, seafood, and frozen meals. Founded by Abel Fernández in 1983, the company faced challenges in maintaining efficiency and quality in its processing operations due to the complexities involved in sourcing and preparing its products. To address these issues, Froxá sought an EU-guaranteed loan through Liberbank, backed by the European Investment Fund (EIF), which enabled them to invest in high-tech equipment for in-house processing of precooked meals and frozen products.
This strategic investment allowed Froxá to optimize the processing of 'KM 0' products, leveraging their geographic advantage to source fresh anchovies from the Cantabrian Sea and process them on the same day. As a result, Froxá was able to offer exceptionally nutritious products with a clean label, significantly enhancing their value proposition in the market. The company reported a remarkable 35% increase in sales within just six months of implementing the new processing capabilities.
Froxá's commitment to technological advancement has been crucial for its growth, as highlighted by General Director Aquilino Fernández, who emphasized the necessity of continuous investment to keep pace with industry advancements. This investment not only bolstered their production efficiency but also supported their ongoing international expansion, with Froxá gradually establishing a presence in markets across Asia and Latin America while maintaining its leadership in the local sector.