Investment & Fund Management

Patiseria Casandra, a family-run patisserie in downtown Bucharest, faced several niche challenges as it sought to modernize while maintaining its traditional roots. Founded by Octavian Popescu's mother, Alexandrina, the business specializes in traditional Romanian pastries, but the changing market dynamics required adaptation. Octavian noted that the demand for personalized cakes and innovative products, such as Halloween cookies, was increasing, necessitating a shift in their offerings. Additionally, the patisserie struggled with finding skilled workers, as many Romanians were opting to work abroad and local patisserie schools had diminished.

To address these challenges, Patiseria Casandra secured an EU-guaranteed loan from Libra Internet Bank, backed by the European Investment Fund (EIF). This financial support enabled them to renovate their workspace and professionalize their operations. The renovations included updating their facilities and enhancing their business processes, which allowed them to better respond to evolving consumer preferences. Octavian and his wife also embraced modern marketing strategies by developing an online presence and introducing delivery services through platforms like UberEats and Glovo, which significantly contributed to their growth.

As a result of these tailored solutions, Patiseria Casandra not only preserved its authenticity and traditional recipes but also positioned itself to thrive in a competitive market. The combination of modernized operations and a commitment to quality has strengthened their brand and customer loyalty, ensuring that they remain a beloved landmark in Bucharest.