Investment & Fund Management

In the pharmaceutical industry, Doctrina faced significant challenges in disseminating up-to-date knowledge to healthcare professionals. Traditional methods, such as sales representatives visiting health professionals, only reached about 30% of the target audience, often failing to engage all relevant staff at pharmacies and clinics. This limitation highlighted the need for a more effective educational approach that could provide timely information to busy professionals.

To address this issue, Doctrina developed an innovative solution by offering online education through interactive video courses tailored for pharmacists, doctors, and other healthcare professionals. Each video, lasting approximately eight minutes, allows users to access critical product information at their convenience, overcoming the barriers posed by traditional sales visits. This method not only proved to be more efficient and cost-effective but also significantly enhanced the learning experience for healthcare professionals.

In mid-2017, Doctrina secured an equity investment from Innovation Nest, a venture capital firm supported by the European Investment Fund (EIF) under the EU’s Investment Plan for Europe. This funding was pivotal for scaling the business, enabling expansion into new markets, strengthening the marketing team, and further developing their educational products. Beyond financial support, the partnership provided valuable strategic advice and access to a network of industry contacts, which proved instrumental in navigating the complexities of running a business in the healthcare sector.

As a result of these efforts, Doctrina has experienced rapid growth, securing clients from major pharmaceutical companies like Pfizer and GSK. The company emphasizes the importance of feedback from healthcare professionals to continuously improve their offerings, demonstrating a commitment to meeting the evolving needs of the industry.