Investment & Fund Management
a Greek venture capital
Full Credential Description
Founded in Greece in 2013, Pollfish provides a platform for publishers and app owners to monetize their content through market research surveys, moving beyond traditional advertisements. The company delivers surveys to millions of consumers worldwide via mobile apps and websites, allowing for massive distribution and the ability to target specific demographics. This approach not only yields faster results but is also significantly more cost-effective compared to traditional survey methods like phone calls or emails.
Pollfish's innovative solution includes customizable questionnaires with intuitive features, enabling users to select target audiences and receive real-time results. This advancement in data collection has transformed the way researchers understand their audiences, utilizing advanced data science and algorithms to provide deeper insights into survey data and respondent profiles.
The company experienced rapid growth, expanding from four employees to 24 within a few years, with plans to nearly double its workforce shortly after. This growth was supported by seed investment from PJ Tech Catalyst, a Greek venture capital fund backed by the European Investment Fund (EIF). This investment was crucial for Pollfish, allowing them to enhance their product and focus on marketing efforts. The support from PJ Tech Catalyst also played a significant role in staffing, which John Papadakis, co-founder and CEO, credits as essential to their success. He notes the evolution of the Greek venture capital ecosystem, highlighting that opportunities are now emerging domestically, which was not the case in the past.