Investment & Fund Management

HeyDay, a fresh juice producer based in Estonia, faced significant challenges in establishing their business, particularly in navigating the complexities of cold-pressing technology and regulatory requirements. Founders Janno Veskimäe and Anton, who had a vision of creating the first organic juice factory in northern Europe, struggled to secure funding due to their lack of established value and the reluctance of banks to provide loans without guarantees.

To overcome these hurdles, they sought assistance from KredEx, which facilitated a loan guaranteed by the EU under the Investment Plan for Europe. This financial support was crucial for them to renovate an old building into a suitable factory space. Renovations began in March 2016, and by October of the same year, HeyDay successfully launched its juices in the Estonian market.

The results of their efforts have been impressive. HeyDay now employs 15 people and has expanded its market reach to include exports to Finland and France. Additionally, the company has a strong social commitment, donating five cents from each bottle sold to support disadvantaged children, including a local orphanage in Estonia. This dual focus on business success and social responsibility highlights the unique benefits achieved through their tailored solution of securing EU-backed financing.