Professional Services
FRP Advisory
Full Credential Description
In the case study involving Livingbridge and Jungle Creations, the client, Livingbridge, faced the challenge of acquiring a leading social media business that specializes in digital content creation. Jungle Creations, founded in 2014, operates seven media brands with a combined following exceeding 125 million across platforms such as Facebook, Snapchat, TikTok, Instagram, and YouTube. The need for a strategic acquisition was driven by Livingbridge's goal to invest in a rapidly growing sector and enhance its portfolio.
we's Corporate Finance and Debt Advisory teams provided tailored support throughout the acquisition process. They advised Livingbridge on structuring the deal and managed the transaction, which included leading a debt raise to partially fund the acquisition and secure working capital facilities. This comprehensive approach ensured that Livingbridge could effectively navigate the complexities of the acquisition.
The outcome of this collaboration was the successful acquisition of Jungle Creations, which positioned Livingbridge to significantly invest in the company. This investment is aimed at supporting Jungle Creations' growth strategy, which includes launching new brands, increasing content output for existing brands, and pursuing international expansion. The strategic partnership is expected to enhance Jungle Creations' market presence and drive further growth in the competitive social media landscape.