Investment & Fund Management

Aramisauto, an online automotive retailer in France, faced the challenge of expanding its operations in a market where traditional car buying was often seen as unreliable. Initially focused on new cars, the founders, Guillaume Paoli and Nicolas Chartier, pivoted to the used car market in 2008, recognizing that five used cars are sold for every new car in France. They aimed to provide a service that offered more choice, greater reliability, and better prices, which was crucial in a sector known for its lack of consumer trust.

To address the growing demand for their innovative service, Aramisauto required growth capital. They received investment from Serena Capital, an EIF-backed fund, which not only provided financial support but also strategic advice to enhance their business model. This investment enabled Aramisauto to purchase land and construct a factory capable of servicing 800 cars per month, leading to the creation of 100 new jobs.

As a result of this strategic growth initiative, Aramisauto expanded its workforce from 150 employees in 2009 to nearly 500 by 2016. During this period, the company achieved a peak in annual vehicle sales, reaching 32,000 units. The digitalized approach of Aramisauto, which included home delivery and a money-back guarantee, allowed 85% of clients to purchase vehicles without ever seeing them in person, showcasing the effectiveness of their business model in transforming the car buying experience in France.