Investment & Fund Management
specifically targeting the USA. The backing from the European Investment
Full Credential Description
The shoe factory Rogani, located in Monte San Giusto, Italy, faced the challenge of evolving its product line while maintaining its commitment to artisanal quality in a competitive market. Established in 1976, Rogani specialized in men's shoes but recognized the need to innovate in response to changing fashion trends. The company aimed to introduce a new line of women's shoes, which required significant investment in research and development to create an innovative interlocking technique for assembling the shoes, eliminating the need for adhesives and enhancing comfort.
In 2016, Rogani secured a loan guaranteed by Fidimpresa Marche, which was instrumental in facilitating the necessary investments for launching two new production lines. This financial support alleviated cash flow issues that are common in the footwear industry, particularly during economic downturns, and enabled Rogani to expand its market reach, specifically targeting the USA. The backing from the European Investment Fund (EIF) under the Investment Plan for Europe not only helped Rogani innovate its product offerings but also strengthened its operational capabilities, ensuring quality control throughout the production process.