Investment & Fund Management
and backed by the European Investment
Full Credential Description
Go Asia & Go Australia, a travel agency based in Italy, faced challenges in enhancing its market competitiveness and expanding its reach in the travel industry. The company operates under two distinct brands, Go Australia and Go Asia, each catering to different travel preferences and destinations. To address its niche issues, the agency sought financial support to invest in web-marketing strategies that would elevate its brand visibility and attract a broader customer base.
The tailored solution came in the form of EU-guaranteed loans facilitated by the Italian cooperative society Società Regionale di Garanzia Marche (SRGM) and backed by the European Investment Fund (EIF) under the Investment Plan for Europe. These loans were specifically aimed at small and medium-sized enterprises to improve access to finance. With the funding, Go Asia & Go Australia implemented targeted web-marketing initiatives that significantly boosted its competitiveness in the travel market.
As a result of these strategic investments, Go Asia & Go Australia has successfully increased its workforce to 16 employees and is now focused on further expanding its market share. The company plans to enhance its e-commerce capabilities and continue developing its web-marketing strategy, particularly through social media channels, to attract diverse customer segments, including families, luxury travelers, and adventure seekers.