Investment & Fund Management
which hindered their ability to secure
Full Credential Description
Hamit and Didem established Bonnyfood, an internet-based retail company specializing in edible flowers, in October 2008 in Istanbul. The couple, with backgrounds in technology, internet, and banking, faced significant challenges when seeking financing for their innovative e-commerce concept. Traditional banks struggled to understand the market potential and unique nature of their product, which hindered their ability to secure funding.
However, Finansbank recognized the potential of Bonnyfood's business model and provided them with a loan of EUR 250,000. This financial support proved pivotal, as within six months, Bonnyfood not only stabilized but also began to expand its operations. The company is now planning to grow its franchise network by adding at least 40 new outlets in the eastern regions of Türkiye over the next two years. Additionally, Bonnyfood aims to penetrate the Russian and European markets, showcasing a clear trajectory of growth and ambition fueled by the initial investment from Finansbank.