Investment & Fund Management
working with experts to ensure that their products meet the needs of these
Full Credential Description
MiCuento, a Barcelona-based company specializing in personalized children's books, faced the challenge of creating engaging reading materials that cater to diverse needs, including those of children with dyslexia and other learning difficulties. The company recognized that traditional children's stories often do not reflect the realities of all children, particularly those with disabilities. This gap in the market motivated MiCuento to develop a unique solution that allows for the personalization of stories, making children the protagonists and enhancing their reading experience.
To address these niche issues, MiCuento implemented a technology-driven approach that enables rapid customization of their books. With a library of around 40 titles, the company can personalize stories in just two minutes, accommodating various requests, including adaptations for children with dyslexia and the use of braille. This flexibility not only makes reading more accessible but also fosters a sense of inclusion and representation for children who may feel marginalized in traditional literature.
The impact of MiCuento's tailored solution has been significant. The company has expanded its offerings from a few basic stories to 43 titles, with plans to introduce 15 additional books specifically designed for children with dyslexia by the end of the year. Furthermore, MiCuento is actively exploring adaptations for children with autism and attention deficit disorder, working with experts to ensure that their products meet the needs of these groups. The investment from EIF-backed venture capital firm Impact Partners has been crucial in facilitating this growth, allowing MiCuento to enhance its product range and reach more children.
Overall, MiCuento's innovative approach not only improves children's reading experiences but also contributes to their self-esteem and social inclusion, with the potential to reduce school dropout rates and foster a lifelong love of reading.