Investment & Fund Management

GardenLiving, a unique amenity horticulture business in Finland, faced significant challenges during the COVID-19 pandemic when the Horeca sector shut down, leading to an immediate halt in orders. This situation created a pressing need for liquidity to manage existing stock and operational costs. Eva Wuite, the founder and manager, highlighted the urgency of securing additional funds to navigate this crisis.

To address these financial difficulties, GardenLiving obtained an EU-guaranteed loan through Finnvera, backed by the European Investment Fund (EIF). This tailored financial solution was crucial in bridging the liquidity gap during the pandemic. The loan not only provided immediate cash flow relief but also enabled the company to expand its services and plan for e-commerce as demand shifted.

Despite an initial drop in B2B sales, GardenLiving experienced a surge in B2C demand as consumers began to invest more time and resources into their home gardens during lockdown. This shift in consumer behavior allowed the business to adapt and thrive, positioning it for future growth. Eva expressed confidence in the potential of the business moving forward, emphasizing the positive impact of greenery on well-being. The strategic use of the EIF-backed loan facilitated GardenLiving's resilience and adaptability during a challenging period, ultimately contributing to its ongoing success in the amenity horticulture market.