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Investment & Fund Management

Printcom secured an EU-guaranteed loan backed by the European Investment

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Printcom, a family-run business established in Novi Sad, Serbia, specializes in the wholesale distribution of printing supplies, particularly toner cartridges imported from China. The company faced significant challenges related to storage and delivery times, as lengthy import procedures often delayed product availability for their clients across the Balkans. Slobodan Bojanic, the Founder and Managing Director, emphasized the importance of having adequate warehouse space to store stock, which would enable them to respond quickly to customer needs and reduce delivery times that could otherwise extend to months.

To address these challenges, Printcom secured an EU-guaranteed loan backed by the European Investment Fund (EIF) through Raiffeisen Serbia. This financial support allowed them to construct their own warehouse, transitioning from a costly and inadequate rented space. The new facility effectively doubled their stock capacity, which not only facilitated immediate responses to client demands but also contributed to the growth of the business, resulting in the addition of three new employees.

The investment in a larger warehouse has positioned Printcom to stay competitive in the market, with plans for continued growth. Slobodan's son, Petar, who is studying software engineering, expressed enthusiasm about exploring further improvements to the family business after his graduation, indicating a forward-looking approach to sustaining and enhancing their operations.