Investment & Fund Management

Recart, an e-commerce marketing company based in Hungary, faced the challenge of helping online merchants increase their sales in a highly competitive digital landscape. Founded in 2015 by Soma Toth, Recart specializes in automating chat conversations with customers through Facebook Messenger, a channel that boasts significantly higher engagement rates compared to traditional email marketing. While emails typically have an open rate of 10-15%, Recart's approach achieves open rates of 90-95%, with one-third of recipients engaging with the content.

To address the needs of e-commerce merchants, Recart developed a platform that leverages marketing expertise rather than complex AI technology. The platform guides consumers through interactive quizzes and utilizes behavioral insights to enhance user experience and drive sales. The goal is to enable merchants to generate 10-15% of their revenue through Facebook Messenger, marking a successful implementation of their marketing strategy.

In 2019, Recart received equity investment from Day One Capital, a venture capital firm supported by the European Investment Fund (EIF) under the EU’s Investment Plan for Europe. This funding was instrumental in advancing product development and expanding their sales and marketing efforts, particularly in the United States. Looking forward, Recart aims to broaden its services beyond Facebook Messenger to include other communication platforms, recognizing the vast potential in the still-emerging field of messaging marketing.