Professional Services
Professional Services Firm
Full Credential Description
Our client, a Fortune 20 retailer, encountered significant challenges due to multiple data privacy class action lawsuits. These lawsuits were centered around allegations of improper use of digital marketing tools, specifically concerning the sharing of consumer information with third parties. The plaintiffs claimed that the retailer utilized pixel trackers, cookies, and other ad analytics tools to collect and disseminate sensitive personal and health information to social media platforms.
In response to these allegations, our team of forensic experts collaborated closely with the client to conduct a thorough and independent assessment of their customer-facing web pages and the marketing technology tools employed. This comprehensive evaluation aimed to quickly determine the validity of the claims made against the retailer. By providing expert opinions and insights, we supported the client’s defense strategy, helping them navigate the complexities of the legal challenges they faced.