Investment & Fund Management

Patiseria Casandra, a family-run business in Bucharest, faced several niche challenges as it sought to modernize while maintaining its traditional roots. The patisserie, known for its authentic Romanian pastries, was struggling with the need to adapt to changing consumer demands, such as the rising popularity of personalized cakes and themed treats like Halloween cookies. Additionally, the business encountered difficulties in finding skilled workers, as many potential employees were opting to work abroad, and local patisserie schools had diminished.

To address these challenges, Octavian Popescu, who runs the patisserie alongside his mother and wife, secured an EU-guaranteed loan from Libra Internet Bank, backed by the European Investment Fund (EIF). This financial support enabled them to renovate their workspace and professionalize their operations. The investment allowed Patiseria Casandra to enhance its facilities, which was crucial for meeting the evolving demands of their customer base while preserving the quality and authenticity of their products.

As a result of these improvements, Patiseria Casandra has successfully modernized its business model, including the introduction of an online presence and partnerships with delivery services like UberEats and Glovo. This shift has led to a significant increase in demand, particularly for delivery services, which are growing rapidly. By balancing tradition with innovation, the patisserie has strengthened its brand and maintained a loyal customer base, ensuring its continued relevance in the competitive food and beverage industry in Romania.