Professional Services
Professional Services Firm
Full Credential Description
A major retailer with over 300 brick-and-mortar stores and a robust digital presence faced significant growth challenges despite its established operations. The sales and marketing teams sought to leverage AI to enhance their limited resources and develop innovative strategies to drive stronger sales. we was engaged to transform the existing business approach by implementing a suite of customized AI solutions aimed at personalizing the customer experience.
Over a focused 10-week sprint, we developed proprietary AI models to estimate customer lifetime value, built response propensity models to identify customers most likely to engage with sales outreach, and created micro-segmentation models to tailor marketing messages to specific sub-groups. Additionally, generative AI and Bayesian optimization techniques were employed to test numerous messaging strategies, optimizing each for the identified micro-segments. These AI solutions empowered executives to make informed decisions, leading to substantial gains.
The results were significant: the retailer experienced a 47% increase in revenue among customers contacted through the new campaign compared to those served by the previous model. The marketing team adopted an AI-driven test-and-learn strategy, which revealed messaging with click-through rates 40-50% higher than previous alternatives. This shift was attributed to the implementation of generative AI for creating hyper-personalized marketing content, moving away from the traditional one-size-fits-all approach. Ultimately, the AI-enabled campaigns delivered 25% higher revenue outcomes than the retailer's prior methodologies.