Investment & Fund Management
mediasmart secured an EIF-backed loan through the Technology Investment
Full Credential Description
mediasmart, an advertising technology company based in Spain, faced the challenge of adapting to a rapidly evolving media buying environment characterized by the rise of mobile advertising and real-time bidding. Traditional display advertising required significant upfront investment without guaranteed results, which posed a barrier for many advertisers. To address this, mediasmart developed a mobile platform that utilizes predictive targeting and audience segmentation to automatically purchase media in real time, thereby maximizing advertising effectiveness and enabling advertisers to engage users more effectively.
To support its expansion strategy, mediasmart secured an EIF-backed loan through the Technology Investment Group Inveready, part of the Investment Plan for Europe. This financial backing provided the necessary working capital for the company to innovate further and scale its operations. As a result of this support, mediasmart experienced triple-digit growth rates in 2015, and today, 95% of its business comes from international markets, with campaigns running in over 60 countries. The company has grown its workforce to 19 employees and continues to enhance its capabilities in optimizing advertising campaigns specifically for smartphones and tablets.